About
We keep the record straight.
Placeholder. ellocharlie was built by people who spent years reconciling a CRM against a helpdesk against a spreadsheet, and decided the reconciliation was the product problem.
Say the useful thing first
In the product, in support, and on this page. The benefit before the mechanism, then stop.
One record, no exceptions
Every feature has to write to the same customer object or it does not ship.
Built to be used, not admired
Dense views, keyboard paths, and no animation between you and the answer.