Reporting

# One set of events, one set of numbers.

Pipeline, SLA, onboarding time and churn all come off the same record — so the meeting argues about the decision, not the data.

## What is inside

- **Dashboards**: The view each team opens first
- **Pipeline Reports**: Stages, cycle time and win rate
- **Support Reports**: First reply, resolution and SLA held
- **Scheduled Reports**: Land in an inbox on a rhythm
- **Exports**: Take the raw rows when you need them
- **Custom Views**: Slice by segment, owner or product

## Why it works on one record

### No reconciliation

Every metric reads the same customer object and the same timeline.

### Journey-wide

Follow one cohort from first touch through renewal in one report.

### Built for the weekly

Scheduled sends mean nobody rebuilds the deck each Monday.