Marketing

# Marketing that hands sales a real record.

Chat, forms, sequences and broadcasts all write to the same customer object — so the first reply already knows where the lead came from.

## What is inside

- **Marketing Chat**: Live chat with visitors to your site
- **Web Forms**: Build and manage lead capture forms
- **Email Sequences**: Create and manage email sequences
- **Broadcasts**: Send messages to selected people
- **Segments**: Targeting for broadcasts and sequences
- **In App Notifications**: Notify users in your app

## Why it works on one record

### No import step

A chat or form submission is already a record — there is nothing to sync afterwards.

### One audience

Segments read live account, deal and ticket data instead of a stale export.

### Attribution that holds

First touch stays on the record through the deal, onboarding and renewal.