Customization

# Shape ellocharlie around your process.

Fields, automations, integrations and an API — configuration that does not fork the record every team writes to.

## What is inside

- **Integrations**: Connect third-party apps and services
- **Automations**: Build rules to automate repetitive work
- **Custom Fields**: Add fields tailored to your data
- **Developer Kit**: API keys, webhooks and MCP servers
- **Data Enrichment**: Manage people and company data providers
- **Import & Export**: Bulk import your historical data
- **Integration Builder**: Connect external resources
- **Email Settings**: Configure email and templates

## Why it works on one record

### Custom, still one record

Your fields live on the same object, visible to every team.

### Automate the retyping

Rules do the handoff steps people currently do by hand.

### Open by default

API, webhooks and MCP for whatever we have not built yet.